LINKEDIN HEADLINE HOW TO
LINKEDIN HEADLINE FREE

If someone tags you, their readers will see it too. When you publish a LinkedIn article, it is displayed at the top as part of the author details. If you comment on somebody else’s content, it’ll show up again. It’s not just on your profile, but when you create a post, it’ll appear at the top, under your name. When people visit, they will see it without having to scroll down the page, so it’s prime digital real estate.

The critical thing about your LinkedIn headline is that people will see it in multiple areas of the platform.įirst off, it’s in the top-half of your profile. Your LinkedIn headline tells people what you do – but it can be used to communicate so much more.

LINKEDIN HEADLINE HOW TO

We are going to show you how to use this part of your profile to catch people’s attention, engage your target market and make an impact straight away. While it’s good to use job title keywords or namecheck a well-known and respected company, it’s a real waste of the space. Many people simply put their current job in their LinkedIn headline, but that’s a mistake. Given how prominent it is, you must make sure you use the space effectively. Your LinkedIn headline is the most visible part of your profile, aside from your photo and name. You’ll notice that just under your picture and name (or the profile owner’s picture and name) there is a space – of 120 characters – where you can describe what you do. Go to your LinkedIn profile, or look at someone else’s if you haven’t set one up yet. You’ll discover what they are, how to use them and some valuable tips on things to avoid.įollow our advice and you can turn a drab LinkedIn headline into a winning piece of digital collateral for your marketing communications. In this guide, we are going to take you through the best practices for LinkedIn headlines. It should be an attention grabbing headline for all the right reasons.Īs one of the most visible parts of your profile, the LinkedIn headline needs to be perfect – it’s just as important as knowing how to post an article on LinkedIn. However, if you want to make an impact straight away, you need to make sure your LinkedIn headline stands out.

LINKEDIN HEADLINE FREE

The best thing? It’s free PR and most of your media list will be on there too. Plus, given how many people use LinkedIn, it’s a vital place to be present and active. There are so many ways to use the platform and your profile to stand out and get noticed.

Others use it as part of their public relations campaign for clients, maximising the potential for getting important brand messaging out there. This is how you create a winning LinkedIn headline.įor many PR professionals, or people looking for public relations jobs, LinkedIn is the place to build their personal brand. Using a well-crafted Linkedin headline (profile) you can position yourself as a thought-leader and industry expert, right in front of your target audience. To receive blog posts like this one straight in your inbox, subscribe to the blog newsletter.LinkedIn is the perfect place to do valuable PR work for you and your company. Give it a whirl and who knows - maybe your profile will show up on a list like this in future! So, rather than simply listing your job title (which is displayed below anyway), put those 120 characters to good use by showing who you are and what you're all about.ĭon’t be afraid to talk about your passions, your mission, or whatever else you care about the most. He then encourages them to reach out to him with an open-ended invitation: “Want to connect!?” You get 120 characters - so make them countĪs a recruiter, you’re marketing yourself and the company you’re hiring for in your headline - and asking potential candidates to trust their futures to you. In one line, he manages to make candidates sit up and take notice. Jason Yuan, a “talent seeking missile” at gaming company Electronic Arts, makes a bold statement in his headline: “I don't usually stalk Profiles, but when I do I probably have a career opportunity for you.”